Omolabake Fasogbon
Mobile phone brand, itel has introduced ‘Power 80’ smartphone into the Nigerian market, positioning the device to tackle a recurring challenge for entrepreneurs and informal sector operators—limited battery life, while offering a practical solution for everyday productivity.
The launch comes as smartphones have become increasingly central to business operations for millions of Nigerians, particularly small business owners, artisans, traders and dispatch riders dependent on their devices for customer communication, digital payments, logistics and online sales.
With internet penetration and mobile-driven commerce continuing to expand in Nigeria, industry expert say longer battery life has a crucial business factor, especially for operators reliant on uninterrupted connectivity.
The new Power 80 features a 7,000mAh battery, and a battery health rating of up to six years to effectively serve users.
Speaking on the launch, ATL Marketing Manager, itel Nigeria, Dolapo Olorun-Nimbe, stated the device was designed in response to the practical needs of Nigerians who rely on smartphones for work and business.
“For many Nigerians, a smartphone has become an essential business tool rather than just a communication device. We designed the Power 80 to help users stay connected throughout the day, reducing interruptions that could affect productivity or business opportunities,” Olorun-Nimbe said.
He added that beyond battery capacity, the device was built to offer durability and long-term value, noting that reliability remains a key consideration for consumers in the current economic climate.
To encourage early adoption, itel said the first 6,000 buyers will receive a package of incentives, including an O11 smartwatch, a three-year warranty, free screen replacement, monthly MTN data benefits for six months, as well as subscription access to MovieBox VIP and Boomplay Premium.
The Marketing Manager explained that the additional freebies were intentional gesture of the organization to enhance the ownership experience and reduce the overall cost of using the device.
“We want customers to get more than just a smartphone. The launch package is designed to provide added value through connectivity, device protection and complementary digital services,” she said.
The new device joins a growing range of smartphones competing for Nigeria’s price-sensitive market, where battery performance has become one of the major purchasing considerations among consumers.