The newly appointed New Media and Strategic Communications Director of the Nigeria Democratic Congress (NDC), Theophilus Agada, has pledged to run an information-driven, issues-based campaign in support of the party’s presidential nominees, Peter Obi and his running mate, Rabiu Kwankwaso, ahead of the 2027 elections.
In a statement following his appointment, Agada expressed profound gratitude to the National Leader of the NDC, His Excellency, Distinguished Senator Henry Seriake Dickson, for the confidence reposed in him to lead the party’s digital communications machinery.
“Thanks be to the God of my Covenant, my help in ages past and my hope for years to come,” he said, dedicating his elevation to God. He described Senator Dickson as his “leader, boss, and father,” noting that he had long been an ardent supporter of the former Bayelsa governor’s core values.
He said he was particularly drawn to Dickson’s “principled and consistent advocacy for restructuring and the devolution of powers,” which he described as ideological positions that “can fundamentally transform Nigeria’s governance trajectory.”
He rejected suggestions that he joined the party for opportunistic reasons, stressing that he had been involved with the NDC “from the very moment our National Leader conceived the vision of an ideologically driven political party.”
“I was a foundational member who actively mobilised support and contributed to building the party from its inception, long before it gained national prominence,” he said, adding that he was “not in need of the party for personal financial gain or prominence.”
Agada, who has a background in civil society and media, said he would leverage his experience “to position the NDC as a credible, viable alternative for Nigerians seeking genuine change.”
On his strategy for 2027, he declared: “Information is power. We will deploy it strategically and tactfully to deliver our message to the electorate. This battle is not won through empty rhetoric but through deliberate strategy, discipline, and tact.”
Reaffirming his loyalty, he said: “NDC is my party. Sen. Seriake Dickson is my National Leader and with His Excellency Peter Obi and HE Rabiu Kwankwaso as our party’s presidential nominees, we are fully committed to ensuring their victory in 2027.”
