Life Beer will be ended the year on a high. After a year which saw the beer brand further deepen its connection with its southeastern consumers with initiatives such as Hi-life fest and Life Progress Booster, Life Lager wrapped up 2018 with two parties and a concert.
The “Bridge of Progress” parties were held in Anambra and Owerri on the 26th and 28th of December respectively. While the Flavour of Africa Concert, which was sponsored by Life Beer, rounded up the year on the 30th.
Here are 5 things you missed from the exciting week put together by Life Beer.
Phyno For The Culture
Indigenous rapper Phyno is fresh off his latest single with pop sensation – Teni, and with the massive airplay, the new track has been getting, Phyno was in high spirits when he hit the stage on Boxing Day.
He headlined the Anambra edition of the party and he brought his considerable talents and electrifying personality to the fore.
This was no surprise considering his last performance at the Hi-life fest in which Mr. Alobam, delivered a scintillating performance.
What’s Life Without a Little Bit Of Flavour
Alongside Phyno, Flavour is another ambassador of the Life brand, and he took over the reins to headline the Owerri edition of the Bridge of Progress Party. A few days later he also hosted his own concert in Anambra, making it a dream week for fans of the highlife maestro, who got to see him perform back to back.
Flavour is the master of using a live band to beautiful effect, bringing his classic renditions to life with impressive live instrumentation. Seeing an artist perform so well with a live band is a rarity in Nigerian music and he certainly delighted all in attendance.
At the heart of these three entertaining events was Life continental beer, the beer brand which is unapologetic in its love and commitment to the Igbo culture and tradition. Fans and consumers got to enjoy loads of Life Beer at the parties. After all, what’s a party without Life?
A Special Way To End The Year
After a long 2018 of hard work, the year-end festivities provided the chance to unwind a little, the time to live a little, the time to enjoy life.
Life beer provided its consumers with a festive experience to reward them for their loyalty, hard work, and dedication throughout the year. All of these, while celebrating the progress of the people.
One For The Culture
It is not unusual to see Nigerians of south-eastern ethnicity head home to their states of origin to celebrate the festivities. This long tradition continued at the end of last year and this is part of the reasoning behind the timing and location of these parties.
People from Enugu, Owerri, and Anambra got a chance to not only travel home but also celebrate the end of the year with Life beer.
And while the likes of Phyno and Flavour performed, fans also got to experience the very best of highlife music. The likes of Chibest David, a previous winner of the Hi-life fest made an appearance, as well as other local talents such as the Obiligbo brothers who are fan favorites of people in the East.
Life Continental Beer has proven time and time again its understanding of the Igbo people and how to deliver on the things that are important to this demography, and to this effect, the brand did a fantastic job with the year-end festivities.